AI technology, How far will it develop?

Today, we ask machines questions that may be asked to people such as ‘Tell me the title and singer of the song playing right now’, ‘What’s the most popular movie in cinema these days?’, ‘How is the weather today?’. However, Now is the era where no one finds it weird, this is thanks to ‘AI (Artificial Intelligence)’ that permeated our lives as a whole.

This technology called ‘Artificial Intelligence’ or ‘AI’ is a computer technology that artificially implements human learning ability, inferencing ability, and perception ability. Because AI can apply what humans have to do to machines, it has many advantages, such as a wide range of applications, reducing labor costs, and replacing some of people’s roles in the current situation where the population is increasingly scarce.

The life with ‘AI’ that now we are accustomed

Google

The opportunity to imprint unfamiliar Artificial Intelligence on the public was the Go match between AlphaGo and Lee Se-dol held in 2016. As the match between AlphaGo, an Artificial Intelligence Go program developed by Google’s DeepMind, and Lee Se-dol, a human who boasts the highest Go skills, drew public attention, the public could see what role the Artificial Intelligence plays. Since then, various services with Artificial Intelligence have been created, and the life with AI has begun.

Representatively, there is an Artificial Intelligence speaker. The artificial intelligence built into the speaker acts as a secretary, enabling conversation like humans, and providing information. It was a rather unfamiliar product, but it boasts quite a lot of popularity and has become a common item in our daily life. AI is preferred by office workers who live alone because of its various function such as listening music, weather prediction and alarm, and it plays many roles such as being a conversation partner for the elder who lives alone in a situation where face-to-face contact has become difficult due to COVID-19.

Autonomous driving is also a representative industry in the field of applying Artificial Intelligence. Autonomous driving reduces the energy consumption of drivers by helping cars recognize traffic conditions itself and drive safely, which shows how much AI contributes to human life and proves the high value of technology. Actually, Hyundai Motor Company is making generous investments and showing continued interest by selecting AI technologies such as autonomous driving and Urban Air Transportation (UAM) as key technologies that will be responsible for the future.

The more upgraded world of Graphics due to AI

Also, another field that has drew attention due to the application of AI is ‘Graphic’. Using Artificial Intelligence technology, viewers are amazed by real graphics because it can realize more realistic graphics by reducing the difference between the screen and reality. Additionally, A new area has been also created as the level of graphics have been upgraded surpassingly due to application of AI.

Virtual Influencer ‘ROZY’ (Shinhan Bank)

‘Virtual influencer’, which was created as a virtual human being by applying AI technology to the face of a real person, is now the best model. Virtual influencer does not cost labor, can be controlled, and has no time and space limit, so it can be used in many places at the same time. As a result, it is very efficient in terms of time and cost, so various brands are showing interest in marketing content in collaboration with Virtual influencer. The popularity of Virtual influencer, which appears in advertisements of almost all brands, can be attributed to the fact that Deepfake technology using AI has reduced the difference between reality and virtuality.

Upscaling, a technology that improves video quality, also brought about further upgraded results thanks to AI. The existing upscaling technology, which enlarges the video by copying the average value of pixels, often can increase the resolution of the video, but the quality becomes blurred. However, When Artificial Intelligence technology is applied, the trained AI inferences and generates pixels that best match the video at high resolution, so the video not only enlarges but also maintains clear image and high quality.

KOKOON Cloud’s upscaling technology also applied AI. Its proprietary Artificial Intelligence trained from numerous video data generates the most suitable pixel, enabling the best quality improvement that is natural overall and does not lose details even if looking closely. Even if you enlarge the 640x360p SD video to 3840x2160p 4K, you can see videos with improved quality without breaking off.

On the other hand, there are voices of concern about now that AI technology is deeply entering our life. It hasn’t been long since AI was involved in our life, and various trials and errors may occur because we are currently in the stage of establishing a direction to life with AI. But the clear thing is that thanks to Artificial Intelligence, the quality of our life will be better and we live a more wealthy and convenient life.