With the spread of smart home appliances linked to mobile to the public, more people enjoy video contents such as YouTube and Netflix on larger displays. It is more comfortable and realistic when you play the video on a larger screen than mobile.
However, if you watch mobile-size video on a big screen more than 50 inches arise a big problem. The quality of video gets blurry when you increase the video size. This is a natural result, but people can’t stand this inconvenience. We need to solve this problem and ‘upscaling’, keeping high quality of video on any displays, is the most efficient solution among any technologies.
Upscaling is a technology that global companies such as NVIDIA, AMD, and Microsoft are paying attention to.
Upscaling is a technology that enhances a video to keep quality in detail while increasing video resolution. Today the scope of upscaling is gradually expanding, because the resolution of displays is increasing but the video contents cannot keep up with the pace of screen size. 4K display has already been supplied and now we even watch 8K displays. However, the number of 4K videos are not enough to play and while old videos before HD resolution are popular again, the application of upscaling technology is gradually expanding.
In game industry, upscaling is already being used to improve gaming user experience on PC. NVIDA, global IT company, developed DLSS and get ahead of game upscaling part, and AMD also participate into the upscaling technology field by FSR. Recently, even Microsoft has announced that they are researching upscaling software using AI. As a result, “Upscaling” become the most noticeable keyword in the industry.
Sound like a dream 8K display, but no contents?
There being more reason why upscaling is on the rise, that is a correlation between the development of display technology and the number of video contents. The sales of 8K TV had been steadily increasing since they appeared, but it is slowing down lately. Because people are looking forward to watching on 8K TV very high resolution video which is four times higher than 4K TV, but there are few contents to satisfy 8K TV’s resolution. None of broadcasting stations provide 8K video yet, and OTT platforms such as YouTube, Netflix, and Apple TV also service up to 4K videos.
In current contents creating environment, it is difficult to produce UHD videos such as 4K or 8K. First, cameras equipment which is capable of shooting 4K video is expensive. Although UHD camera is emerging, but video quality is often not good depending on the shooting environment. In addition, it takes long time to produce, so it is very inefficient in terms of cost and time. For these reasons, it is being researched to produce 4K contents by converting to 4K using upscaling to enhance video resolution after producing content at 2K resolution.
Is upscaling professional? NO! everyone can use it.
Even though the scope of using upscaling is expanding and it is a rising technology, but it is still unfamiliar term to public. Is upscaling a specialized technique that can only be used by specialists? No! Upscaling is a very simple technique that anyone can use.
Today, there are more than 2 billion worldwide people using YouTube, and the number of creators is about 50 million, So, in this era where anyone can create and enjoy video content, and the number of users is increasing, video quality improvement technology that enhances the contents is necessary for everyone. For this reason, upscaling technology providers are providing services through software and online so that anyone can experience upscaling easily and simply.
Kokoon.cloud is easy and fast online video upscaling through cloud and we serve online upscaling for free. Just upload your video and start converting, you can make high resolution video without losing quality. We serve our upscaling technology for free so that anyone can experience.
As the video contents market grows, resolution has become a factor in determining the overall quality of content. In addition, the number of contents is increasing, and as display technology is advanced, public users consume contents on more than one equipment. Therefore, upscaling that can achieve high resolution on any display is no longer an option but a necessity.